As faith-based movies continue to be profitable, Sony Pictures has made a move to acquire Pure Flix streaming service. In a statement issued on 12 November, Sony Pictures announced it was about to acquire Pure Flix, a family-focused, faith-based streaming network.
The acquisition means that Pure Flix will become a part of Affirm Entertainment, the faith-based subsidiary of Sony pictures, producers of successful Christian editions like War Room, Miracles from Heaven and Overcomer.
Sony’s president of networks and distribution, Keith Le Goyin in a statement says, “Pure Flix is a natural fit with our Affirm brand, which is known for its high quality, uplifting, inspirational content,”
“Pure Flix has done an amazing job building a robust community of engaged subscribers, and we look forward to continuing to grow and delight audiences with well-curated faith and family entertainment.”
In a post titled ‘4 facts about pure flix exciting Sony Pictures deal,’ which was published on the Pure Flix website, Billy Hallowell, Pure Flix Director of Communications calls the deal “a truly exciting development.”
He says, the acquisition will not disrupt the services of Pure Flix because, “the very people who helped co-launch Pure Flix will be staying on board. In fact, Pure Flix CEO Michael Scott will be joining AFFIRM Entertainment after the acquisition closes and will continue to oversee the day-to-day management of the streaming service.”
“Plus, actor, Pure Flix co-founder and Chief Content Officer David A.R. White will join AFFIRM and serve as the head of outreach and special projects. Together, Scott and White will work closely with AFFIRM Films and Television to develop exciting future programming for Pure Flix — TV shows and movies that will continue to inspire you and your family.”
Pure Flix experienced a 40 percent increase during the lockdown.
Michael Scott, CEO of Pure Flix expresses his excitement about the deal, “For over 15 years, Pure Flix has strived and succeeded to bring faith and family entertainment to our loyal audiences,” he said. “We are thrilled with the creative opportunities and the ability to reach a broader audience through this agreement with AFFIRM Entertainment. We want to express our heartfelt gratitude to our longtime Pure Flix supporters as we continue to bring them inspirational and high-quality content in the years ahead.”
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